In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/

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With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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Check out our SEO Strategy to help you optimize new content you are creating. It can be difficult to optimize on-page SEO and optimize content for keywords you are targeting. However, this video will give you helpful tips for writing an article and solving the questions that people are asking, incorporating keywords that people are typing, and targeting relevant long-tail keywords. Your SEO strategy will include Keyword Research and Content Creation, so this video will help you take the keywords you are targeting and improve your content so you can rank higher and drive additional organic search engine traffic to your website.

Our SEO Strategy to Optimize Your New Content For Relevant Keywords is a simple step-by-step process that anyone can do, and it essentially helps you create an outline for a blog post. Your Content Creation and Content Marketing strategies will improve when you use this method.

In this video, you’ll learn how to optimize your content to rank for more keywords.

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Additional Blogging Resources

Blogging For Business Course (Complete Playlist) ► https://www.youtube.com/watch?v=y5kQXogrLN0 &list=PLvJ_dXFSpd2tbI3mYhAO8oZ2NYMrJuNPq &index=1

What is Search Intent and Why Is It Important? [5.1] ► https://youtu.be/pnfn0QAM9qw

How To Optimize Your Content For Your Target Keyword [5.2] ► https://youtu.be/-bJtZPgsGyk

How to do a Content Audit for Your Blog [5.4] ► https://youtu.be/uG1TG6z8Mz4

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A page doesn’t rank in Google for a single keyword only.

Take any search query and there will likely be hundreds, sometimes thousands, of other ways to put it. And Google tends to rank pretty much the same pages for all these relevant search queries.

So, even though your page might rank poorly for your target keyword, it can still get decent search traffic from all these variations.

That means that you can easily optimize your content to rank for more of these long-tail variations.

You’ll learn how to do this in the video.

#contentoptimization #blogging #seo #bloggingforbusiness

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs
Google+ ►https://plus.google.com/+AhrefsCom/posts

Want to learn more? Check the blog post that explains even more content optimization strategies! https://surferseo.com/blog/content-optimization/

Agenda:
00:00 – 00:19 Intro
00:20 – 02:24 Content Optimization Basics
02:25 – 04:37 1. Match Search Intent
04:38 – 05:50 2. Make Your Content Easy to Read
05:51 – 07:40 3. Include Semantically Related Keywords
07:41 – 09:15 Summary